Bacardi / Rubi Rey Premiere

To help launch Bacardi's new premium white rum, we planned premiere parties in three target markets: Miami, Chicago, and Denver. With lagging RSVP numbers a week before the events, I spearheaded a social media campaign and an on-ground marketing program that put the Miami event over capacity and nearly packed out the Chicago and Denver events. Because of the RSVP success, senior managers invited me to Miami to attend the event and meet with Bacardi clients. 

Client

Bacardi

Role

Client Services Intern