Microsoft / Tablet Launch

In 2014 The Martin Agency and McCann WorldGroup partnered to win Microsoft's advertising business and become their "agency-of-record." Martin and McCann established M:United to service this massive client. I spent a month in NYC building M:United's digital capabilities and establishing their digital operations. While there, I acted as both Account Manager and Lead Digital Producer on three lines of business: Lenovo Yoga 3 Pro, Surface Pro 3, HP Stream 11

During my last week, I interviewed and hired three senior digital product managers as my replacement.

Client

Microsoft